Industries
Advertising Planned Around Your Trade.
Each construction trade has its own customers, project sizes and seasons. These are the areas we focus on and the type of work campaigns can promote.
Tar and Asphalt
Campaigns for surfacing contractors who want more enquiries for driveways, parking areas and road repairs.
Tar and asphalt work is often booked by property owners and managers who need a job done within a specific window. Advertising can help put your company in front of them in the areas you can service, with examples of finished surfaces that show the quality of your work.
Work you could promote
- Residential driveways
- Parking lots and access roads
- Pothole and surface repairs
- Resurfacing and line marking
Potential customers
- Homeowners
- Body corporates and estates
- Commercial property managers
- Business owners with parking areas
Brick Paving
Advertising for paving contractors focused on driveways, patios, walkways and commercial paving.
Paving is a visual product. Campaigns built around strong before-and-after images and clear service areas can help homeowners and businesses who are planning paving projects find and contact you.
Work you could promote
- Driveways and entrances
- Patios and pool surrounds
- Walkways and garden paths
- Commercial and estate paving
Potential customers
- Homeowners
- Estates and complexes
- Landscapers and developers
- Commercial property owners
Building and Renovations
Campaigns for builders and renovation companies promoting extensions, alterations and refurbishments.
Building and renovation projects involve larger decisions and longer timelines. Advertising can help keep your company visible to property owners planning work, and lead forms can ask about project scope and timing so you can prioritise serious enquiries.
Work you could promote
- Home extensions and additions
- Kitchen and bathroom renovations
- Alterations and refurbishments
- New residential builds
Potential customers
- Homeowners
- Property investors
- Landlords
- Small commercial owners
Roofing
Advertising for roofing contractors offering installations, repairs, waterproofing and maintenance.
Roofing demand often rises with the seasons and after storms. Campaigns can be adjusted to promote repairs, waterproofing or new installations at the times and in the areas that matter to your business.
Work you could promote
- Roof repairs and leak detection
- New roof installations
- Waterproofing and sealing
- Gutter and fascia work
Potential customers
- Homeowners
- Body corporates
- Facilities managers
- Commercial and industrial property owners
Gates and Fencing
Campaigns for installers of gates, fencing, palisades and access control.
Security and access projects are a common need for South African property owners. Advertising can show your installations to homeowners and businesses in your service area and make it easy for them to request a quote.
Work you could promote
- Palisade and steel fencing
- Sliding and swing gates
- Gate motors and access control
- Clear-view and mesh fencing
Potential customers
- Homeowners
- Estates and complexes
- Schools and institutions
- Commercial and industrial sites
Civil Works and Commercial Contracting
Advertising support for civil and commercial contractors looking to reach developers, businesses and property managers.
Civil and commercial work is often won through relationships and tenders. Targeted advertising can complement that by keeping your company visible to decision-makers and by promoting specific services such as earthworks, stormwater or commercial construction.
Work you could promote
- Earthworks and site preparation
- Stormwater and drainage
- Commercial construction and maintenance
- Concrete and structural works
Potential customers
- Developers
- Commercial property managers
- Business owners
- Facilities and maintenance managers
Painting and Waterproofing
Campaigns for painting and waterproofing companies promoting residential and commercial projects.
Painting and waterproofing work is often planned ahead of the rainy season or before a property is sold or let. Advertising can help you reach property owners while they are planning, with clear examples of finished work.
Work you could promote
- Exterior and interior painting
- Roof and wall waterproofing
- Damp proofing
- Commercial repaints
Potential customers
- Homeowners
- Body corporates
- Landlords and agents
- Commercial property managers
Commercial Property Maintenance
Advertising for contractors offering planned and reactive maintenance to commercial properties.
Maintenance contracts tend to be ongoing relationships. Campaigns can introduce your services to facilities and property managers and encourage them to contact you for quotes or service agreements.
Work you could promote
- Planned maintenance programmes
- Reactive repairs
- Building refurbishments
- Multi-trade maintenance
Potential customers
- Facilities managers
- Commercial landlords
- Managing agents
- Retail and office property owners
Residential and Commercial Construction
Campaigns for construction companies delivering residential and commercial projects.
For general construction businesses, campaigns can be split by project type so that residential and commercial prospects each see relevant work and messaging.
Work you could promote
- New residential builds
- Commercial buildings
- Additions and conversions
- Turnkey projects
Potential customers
- Homeowners and buyers
- Developers
- Business owners
- Property investors
Don’t See Your Trade Listed?
We work with construction and contracting businesses across many specialisations. Tell us what you do and where you work, and we will discuss whether advertising is a good fit.