Services
Advertising Services for Construction and Contracting Businesses.
We plan, run and report on digital advertising campaigns designed to generate project enquiries for contractors across South Africa.
Facebook and Instagram Advertising
Campaigns on Facebook and Instagram that put your services in front of homeowners, property managers and businesses in the areas you work.
Most of your potential customers use Facebook and Instagram every day. We plan and run campaigns that show your work to people in your chosen service areas, using creative that reflects the jobs you actually want more of. Campaigns are set up in your own advertising account where possible, so you keep visibility of where your budget goes.
What’s included
- Campaign planning around your trade, service area and objectives
- Ad creative using your project photos and clear, direct copy
- Audience and geographical targeting
- Campaign setup, tracking and launch
- Ongoing monitoring and adjustments
- Reporting on agreed metrics
Exact deliverables are agreed in writing before any campaign starts.
Construction Lead Generation
Enquiry campaigns that send interested prospects to WhatsApp, a lead form or a dedicated landing page, depending on how you prefer to receive work.
An advert is only useful if interested people can contact you easily. We set up the route that suits your business: a WhatsApp conversation, an instant form inside Facebook or Instagram, or a landing page focused on one service. Forms can ask the questions that matter to you, such as location, project type and timing, so you can decide quickly which enquiries to follow up first.
What’s included
- Enquiry routes via WhatsApp, lead forms or landing pages
- Qualifying questions tailored to your services
- Lead delivery to your phone or email
- Landing page recommendations where needed
- Guidance on responding to enquiries quickly
Exact deliverables are agreed in writing before any campaign starts.
Campaign Management and Reporting
Ongoing management with clear reporting on spend, reach, clicks and enquiries, so you can see what your advertising is doing.
We review campaign data regularly and adjust targeting, creative and budgets based on what the numbers and your feedback show. Reports use the data available from the advertising platforms and, where you share it, your own feedback on lead quality. We keep enquiries, qualified leads and signed work clearly separate, because they are not the same thing.
What reports can cover
- Advertising spend
- Reach and impressions
- Clicks
- Enquiries generated
- Cost per enquiry
- Lead-quality feedback, where available
Exact deliverables are agreed in writing before any campaign starts.
Enquiries, Leads and Contracts Are Not the Same Thing.
Enquiry
Someone who contacts you through an advert, a form or WhatsApp. Not every enquiry will be suitable.
Qualified lead
An enquiry that matches your services, area and project size, and is worth quoting on. Your feedback helps us measure this.
Sale or signed contract
Work you win after quoting. This depends on your pricing, follow-up and sales process, which remain in your hands.
Budgets and fees
How Costs Work
There are two separate costs. The advertising spend is paid to the platform (such as Meta) and is set by you. Our campaign management fee covers planning, creative, setup, monitoring and reporting. We will recommend a budget based on your goals and agree everything with you in writing before any campaign launches.
- Advertising spend
- Paid to the advertising platform. You set the budget.
- Management fee
- Paid to Vannexo Media for planning, creative, setup, monitoring and reporting.
Talk Through a Campaign for Your Business.
A discovery call is free and there is no obligation. We will ask about your services, service areas and capacity, and tell you honestly whether we think advertising could help.